Devlog · Art Director

One logo set for every brand

  • Luvzilla Games, CHEF!, GENERAL! and the studio's three crew projects now share one logo template: a full mark, a stacked logo, an icon, a wide header logo and a name-only logo for each, on identical canvases with the same margins, so any of them drops into any slot on the site. Each brand also gets favicons, one-color icons and a social card.
  • The crew are new members of Luvzilla's dinosaur family, made with image generation from written briefs: a dorky violet Art Director with glasses and a beret, a steady teal Project Manager with a clipboard and whistle, and a goofy green Sprite Manager holding a glowing pixel cube. Luvzilla stays the red, mischievous main character.
  • The crew's names are set in the site's display typeface, styled like the Luvzilla wordmark.
  • GENERAL! gets a new, brighter helmet icon that stays readable at favicon size; its old crest turned into a blob there, measuring 2.65:1 against the site background where 4.5:1 is the minimum. The helmet measures 5.19:1.
  • CHEF!, GENERAL! and Luvzilla's earlier logos were hand-cropped one-offs. Each now has the same set, shown before and after.
  • Every icon was checked at 16 pixels against the site's dark background.
  • Delivered to LuvzillaGames.com, filling the empty icon and logo slots for the three crew feeds.
  • The CHEF! and GENERAL! brand decks now show the new logos on their covers, in the corner of every slide, and on a redesigned logo slide that also shows each icon at 64, 32 and 16 pixels.
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