The dinosaur crew gains two generic members: a sky-blue Web Dev who stands for everyone building the studio's websites, and an orange Game Dev who stands for everyone building its games. Each site and game keeps its own branding; these two represent the people behind them.
It took three rounds to get their faces right. The first Game Dev was simply Luvzilla in orange. The second round tried to give each a face of their own, and the new heads came out as a different species entirely.
The rule that settled it: keep Luvzilla's head exactly and let small details carry the personality. Web Dev gets neat glasses, a headset and a calm smile; Game Dev gets a backwards cap, sunglasses and his tongue hanging out of the side of his mouth.
Both come with the full set every brand has: character, head icon, lettering in the studio style, lockups with and without a gap, favicons and a share card. All art here comes from image generation.